Unlocking Business Growth: Track These 25+ B2B SaaS Metrics

Growth is always top of mind for a B2B SaaS (software as a service) company.

But how do you measure it?

With so many metrics to track, knowing which ones are significant can be overwhelming.

That's why we've compiled a list of 25+ B2B SaaS metrics crucial to tracking your company's growth.

Each metric offers knowledge into different aspects of your business, from customer acquisition cost to churn rate to lifetime value.

You may find areas for improvement and make data-driven decisions to hasten your growth by measuring these variables consistently.

So, let's dive in and unlock the secrets to measuring business growth in B2B SaaS.

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What is a B2B SaaS metric? 

A SaaS metric is a figure that serves as a rough gauge of how well-run a key aspect of your SaaS business is.

There are various key performance indicators (KPIs) for B2B SaaS that you may monitor for your company.

They support your ability to gauge company expansion, pinpoint problem areas, and monitor the effects of any adjustments you make.

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Why Tracking B2B SaaS Metrics is Important 

According to The Insight Partners, Between 2018 and 2028, the SaaS market is projected to expand at a compound yearly growth rate of 18.5%.

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Businesses that provide SaaS face increasing competition, highlighting how vital growth is compared to other industries.

This is where business-to-business analytics come into play.

They make it easier for you to gauge your progress and monitor the state of your company as a whole. Monitoring various metrics, including revenue, customer retention, and customer churn, can ensure your firm expands satisfactorily.

In addition, these indicators assist you in locating areas of customer frustration so you may eliminate them and improve the user experience.

You can also utilize them to unite your team toward the same corporate goal.

The advantages of employing software to track your important metrics are: 

Have Reliable Data

Your time as a chief financial officer (CFO) is valuable, and it could be far better spent making strategic choices.

Furthermore, you need the best data to generate the best decisions.

Using software enables you to have correct data and save time on these metrics (and that of your staff as well). Manually calculating all of these SaaS indicators might be time-consuming. You need accurate numbers for dependable results, not because the formulas are complex.

Switching from spreadsheet to spreadsheet to track the most recent number doesn't sound like a fail-proof or efficient process.

As brilliant as it is, the human brain cannot be a machine that always performs its computations correctly. 

If you centralize your data in a software ecosystem, you'll always have the most recent measurements today and as your business grows. 

Get In-Depth SaaS Metrics

Your SaaS measurements will be more precise with software and more accurate.

Software for managing subscriptions provides configurable, in-depth reports that will improve the accuracy of your data.

For instance, Chargebee provides access to a churn breakdown table that offers further information about your churn rate, including when the customers left and how soon after they signed up.

Instead of attempting to reduce churn globally, you can use this to more precisely identify the causes of churn and take action against them.

Additionally, it can aid in strategic decision-making and assist you in concentrating on the kinds of clients or products that are most lucrative or see the quickest growth.

Your day sales outstanding (DSO) is automatically determined monthly on Upflow. You may also view the specific unpaid invoices for a month and the typical payment delay for each client.

This will allow you to modify your workflows and adjust your account receivable (A/R) collection for the various types of clients you deal with.

In a nutshell, the software performs labor-intensive tasks precisely for you. It provides the most precise and reliable metrics.

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Key B2B SaaS Metrics To Track

Every successful business plans for tremendous growth. You need correct data for a growth strategy. Financial measurements help you plan for long-term success. 

SaaS financial metrics assist future decision-making and cash management by showing what works and what doesn't in your B2B SaaS business. 

Choosing the KPIs that matter the most for your SaaS business can be challenging.

Some of the most crucial KPIs that every new B2B SaaS company should start monitoring are listed below.

1. Lead Score

Leveraging a lead score can assist sales teams in surfacing leads. 63% of businesses utilize lead scoring to prioritize leads.

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The lead score uses behavioral, demographic, and historical data.

Lead scoring prioritizes leads depending on how well they match your ideal customer profile.

Since no single lead-scoring formula exists, define the events or attributes you wish to measure and assign a numerical number.

Using a ten-point scale, you may give all relevant industry leads one or two points for viewing your pricing page, and centralizing all lead scoring data in a data warehouse is the first step. Then, calculate it with SQL.

Lead scoring lets your sales team prioritize relevant leads in real-time based on their unique product behaviors and profile features.

Then, you can enroll individual prospects in campaigns to qualify them and enhance their lead score.

2. Contacts

Subscribers is another term that may be used to refer to your SaaS connections. This is the so-called follow me home metric, covering everyone who begins to follow you. Include these people among your SaaS contacts.

They will offer you their email addresses to sign up for your newsletter.

Keep up with your blog, podcast, or video channel by subscribing to their simple syndication (RSS) feeds.

3. Conversions

As long as your data is valid and valuable, quantify customer conversions through the funnel as precisely as possible.

As your SaaS dashboard becomes more detailed, consider the following prioritized list of conversions to track:

• Leads to Customer (Wins) -How effectively is your funnel converting prospects into paying customers?
• Leads/MQL to SQL - How are you turning hand-raisers into meaningful opportunities?
• Visitors to leads- How are you converting site visitors into viable business opportunities?

You can start tracking each conversion funnel stage once you've mastered the first three SaaS metrics mentioned above. 

4. Unique Visitors

The growth in the number of unique visitors to your website is a proxy for being found, being viewed, and your website's reach.

You can gather accurate data using straightforward technologies such as Google Analytics.  

5. Churn Rates

Maintaining existing clients is equally crucial if your ultimate goal is to attract new ones. The customer churn rate calculates the revenue you've lost over a predetermined time frame.

It is one of the most critical metrics for tracking your company's daily health and can give you more insight into customer retention over various dates or times.

When tracking monthly or quarterly churn, it's important to consider factors other than the number of clients.

Find more about the personas of these clients who left, the sectors they were in, and anything else unusual that might explain why they didn't renew.

It’s crucial to note that statistics have proven there is a 60% and 70% chance of selling to an existing client.

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Therefore, prioritizing discussing this data among departments such as sales, marketing, and customers is wise.

6. Adoption Rate 

When a user passes past the initial trial stage and begins actively utilizing your product to solve problems, this is known as product adoption.

The adoption rate, whether for a particular feature or the entire product, is thus the ratio of new users to all users.

Your product adoption rate, for instance, would be 30/300 x 100%, or 10%, if there were 300 overall users and 30 new ones in July.

Measuring it daily, weekly, monthly, or annually is possible.

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If customers go through all stages of the adoption process, they will eventually adopt your product.

It includes the entire user journey from when the user sees the value of your product and activates it to when they enroll in the Pro plan and start promoting your business.

By looking at the adoption rate, you can gain insight into factors that encourage initial and continued adoption.

You can keep activation rates high by enhancing in-app interactions and encouraging upselling to higher-tier plans when users become paying clients.

As a result, this statistic contributes to higher monthly recurring revenue (MRR) and client lifetime value.

7. Bookings

Reservations are a future-based statistic.

It represents the dollar amount of contracts reached between your SaaS and your customers, which should translate into future earnings. 

However, since you don't enter your bookings into MRR and ARR, it prevents you from unnaturally boosting those numbers.

Your bookings are one of the most important SaaS financial KPIs since they estimate the revenue that will enter your company.

It aids in determining the level of demand for your goods. 

A new 3-year contract is signed with a customer by subscription-based businesses and is considered a booking.

According to GAAP, revenue occurs when money is received or recognized.

But how do you calculate it?

Your bookings represent the total value of new client contracts signed within a specific period. 

8. Gross Margin

Why does gross margin matter?

Profitability is your gross margin after direct expenses.

SaaS companies start with high expenses but grow to greater profitability.

How high?

Your margin should rise as you improve your product and expand your market.

So, how do you calculate SaaS gross margin?

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Only deduct direct costs like labor or machinery, not SG&A (service, general, and administrative) costs. 

9. Lead-to-Customer Rate

Many different lead definitions have undoubtedly been presented to you.

This allows the definition to be adjusted according to the prospect's position in the customer lifecycle or the buying process.

In the later stages of the lifecycle, two subcategories might exist if you define a lead as a prospect who has begun their research:

A prospective customer who has done additional research by downloading ebooks and visiting your website is known as a marketing-qualified lead (MQL).

Sales qualified lead (SQL): A potential customer who has passed the preliminary research stage, is considering vendors, and is worth a direct sales follow-up.

Here are the lifecycle stages monitored in HubSpot.

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A solid understanding of your lead qualifying definitions (lead, MQL, SQL, etc.) can help you see any potential funnel blockages, as the sales cycle for SaaS products can last anywhere from a few days to a year.

Due to the prospect's extensive research, it is frequently up to them to request a demo or a free trial as the next step.

Because of this, marketers should track leads monthly for each step of the lifecycle and as an overall indicator.

This can give you valuable insight into lead-nurturing prospects and even help you decide how to handle sales follow-ups.

10. Customer Health Score

Your organization should create a score that helps front-line customer success managers determine the strength of a customer's relationship with your company.

This should also determine whether that relationship is at risk, similar to the customer engagement score.

For a business to draw in and retain customers, it is essential to use a customer service solution that uses predictive analytics. Because it's typically too late when a customer informs you that they wish to terminate their membership.

Using data to take preventative action is necessary to stop customers from leaving your business. Like customer engagement scoring, customer health scoring assigns different values to customer loyalty or churn signals.

This gives your customer-facing employees a bird's-eye view of their customer portfolio.

Check out the usage-based formula used by Upscope to determine this metric. Several usage-related inputs are taken into account by Upscope.

These comprise:

• Total time spent by the consumer co-browsing with Upscope in the previous month.

• How much they spend each second (calculated by dividing the monthly cost of the product by the number of seconds it is used).
• How many people do they screen share with?
• Number of agents using it overall.
• The average monthly usage of the top 20% of the company's agents.

• The percentage of agents currently using it this month who used it last month.

• Which 50% of agents use the least amount of resources overall?

• What percentage of the total utilization is made by each employee, excluding the top agent?

Based on how important a factor is thought to be, it is given a weighted value.

A scale from 0 to 100 is created by adding up these values, with 100 representing the top 5% of clients.

Below is a screenshot of some of Upscope's client health scores.

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11. Qualified Marketing Traffic

Existing users can log in to most SaaS websites via a link in the top navigation. Accordingly, your overall traffic will increase as your user base does.

This might lead to inaccurate data that falsely suggests that marketing efforts are causing higher traffic increases. Tracking these repeat clients, apart from your qualified marketing traffic, is essential.

This traffic consists of individuals most likely to buy from you again or in the future. By distinguishing between these groups, you can set useful traffic KPIs and create a strong traffic-generation strategy.

There are various ways to differentiate between qualified traffic and returning customers. One approach to accomplishing this is to utilize event monitoring to track when a visitor arrives at the login screen or selects the link in the navigation.

Another method to determine monthly log-ins and usage is to use in-app analytics.

If you can distinguish between these two data sets, you may accurately analyze monthly traffic increases by focusing on qualified marketing visits instead of repeating consumers.

12. Customer Engagement Score (CES)

A customer engagement score can give you a view of how engaged a customer is.

This includes how frequently they log in, what they do with your program, and other factors that may indicate whether they will continue using or stop using your product.

If customers use your program frequently or every day, they will find it more challenging to consider stopping their subscription because it is a part of their daily routine.

Each company's customer engagement score scale will be unique, depending on how a typical customer or user utilizes your software.

List factors that indicate a client's satisfaction and loyalty to establish your customer engagement score.

Start by examining your happiest, most loyal patrons.

Do they access the service daily?

Do they achieve utilization targets in a specific amount of time?

As soon as you have your list of inputs and value designations for each one, depending on how important they are to customer stickiness, you can generate an engagement score for all your customers to quickly and simply assess customer engagement with one data point.

For instance, using HubSpot software, you can use a scorecard to analyze engagement.

From there, customers can be ranked high to low engagement. 

• Low engagement: score of 0-3.
• Medium engagement: score of 4-6.
• High engagement: score of 7-10.

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13. Days Sales Outstanding (DSO)

Your DSO can be determined in one of two ways: 

The basic approach is based on the typical number of days it takes for your clients to pay you

In the countback method, you go back month by month to determine the number of days your customers took to pay you during a specific time.

Utilizing software that calculates it for you, like Upflow, is the third sneaky way to do this.

14. Customer Retention Rate (CRR)

Your customer retention rate is determined by the percentage of customers you keep over a specific period.

Did you know that CRR for most sectors is below 20%?

About 25% of media and finance companies retain their customers.

The customer retention percentage for online enterprises like e-commerce and SaaS providers is also higher, at about 35%.

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Therefore, it's crucial to gauge retention over time or during various campaign periods to sell a product successfully through the following time-based retention rates:

• 30-day retention rate
• Seven-day retention rate
• Week one retention rate
• Retention on day zero

To determine the cost of customer retention, divide the number of active subscribers by the total annual cost of customer success, initiatives, and retention teams.

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It provides information on how much your clients desire to keep doing business with you.

Never can retention rate be used as a sole indicator. Use the customer turnover rate to better understand your company's subscription renewal rates.

As a result, you can better forecast your future revenue stream and organize the expansion of your staff accordingly.

If your customer happiness is low, your retention rate may also be low, resulting in more customer losses than gains.

The early warning provided by this statistic enables you to address potential issues as soon as possible.

15. Net Promoter Score (NPS)

The Net Promoter Score captures customer happiness and user emotion well.

When conducting an NPS survey, ask customers on a scale of 1 to 10 how likely they are to refer others to your product.

An NPS score is calculated by dividing the ratio of promoters by the percentage of critics. Promoters are customers who rate you 9 or 10.

Detractors are clients who give you a rating of six or less. Because they are dissatisfied and disengaged, they are more inclined to churn.

Comparing the NPS score to product usage metrics can help you learn more about what makes users happy. Important product usage patterns can then be found.

You can discover that your supporters share particular characteristics with or are absent from your critics.

This way, you may take action to maintain your advantages or guide users to the appropriate feature.

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16. Cost-to-Service (CTS)

When you begin comprehending the overall cost of serving your paying clients, it's time to add this to the dashboard.

Include the price of your customer success team (onboarding, support), your product and infrastructure (cloud capacity, engineering investments in the service), as well as the price of keeping clients with specialized programs (loyalty campaigns, incentives, promotions).

The ongoing expense of providing a service is crucial to the success of a SaaS company.

You can begin focusing on the clients who will be the most profitable as you gain insights into your CTS.

17. Life Time Value (LTV)

The typical sum of money your customers spend while doing business with you is known as customer lifetime value or LTV.

The statistic, which can be explained in three steps, gives companies a precise picture of their growth.

Divide one by your customer churn rate to get your customer lifetime rate.

For instance, if your monthly customer churn rate is 1%, your customer lifetime rate would be 100 (1/0.01 = 100).

Divide total revenue by total customers to get your average revenue per account (ARPA).

Your ARPA would be $1,000 if your revenue was $100,000 and you had 100 customers ($100,000/100 = $1,000).

Lastly, multiply customer lifetime by ARPA to determine your CLV.

Your LTV would be $100,000 in this case ($1,000 multiplied by 100 equals $100,000).

The CLV reveals the value of a typical customer.

Additionally, it helps show investors the value of your business if you're still in the startup phase.

Since most SaaS companies use subscription-based business models, each renewal results in an additional year of recurring income, ultimately raising each customer's lifetime value.

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18. Marketing Qualified Lead (MQL)

Your marketing team can use an MQL to identify clients who match your ideal client profile (ICP).

An MQL is a qualified lead who has interacted with your brand, such as signing up for a free trial, browsing a page, or adding an item to the basket.

An MQL is a qualified lead that shows signs of becoming a paying customer.

To compute an MQL, you must define all events a lead could perform to show interest (e.g., downloading a whitepaper, signing up for a webinar, browsing your price page).

To identify leads as MQLs using a weighted average, you'll need to provide a numerical score for each of these basic steps.

Your marketing department only navigates a sea of unqualified leads without a solid MQL definition.

MQLs let your marketing and sales teams collaborate to focus on closing qualifying opportunities.

Once you designate prospects as MQLs, your marketing and sales teams can set priorities for them and schedule meetings with them to turn them into sales-qualified leads.

19. Sales Qualified Lead (SQL)

Customers who strongly desire to purchase are called sales-qualified leads (SQLs).

These are clients that have shown interest in acquiring your goods or services.

Almost always, all SQLs come from MQLs or PQLs, also known as product-qualified leads.

Most B2B SaaS businesses don't flag SQLs until after the first meeting has been scheduled.

You can earn points when you take positive actions, like listening to a demo call or signing up for a free trial.

As a result of the different activities that your consumers perform during the sales process, SQLs assist your sales team in prioritizing the relevant leads and tailoring their outreach.

20. Annual Recurring Revenue (ARR)

Annual recurring revenue (ARR) indicates your annual revenue.

You can figure it out for a subset of those categories or at the account/customer level.

The MRR has been annualized to create the ARR.

Simply multiply your MRR by 12 to determine your ARR.

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You can track revenue health by knowing your ARR.

To calculate ROI, compare customer acquisition to ARR.

Your greatest and lowest value customers' tendencies can be identified using ARR.

Some of your lowest-spending clients may have reached their product usage barrier, or all of your enterprise customers may have specific functionality.

When you understand your ARR, you can optimize it.

21. Product Qualified Lead (PQL)

Users who actively use your product are known as product-qualified leads (PQLs), and they are the most likely to become paying customers.

To determine a buyer's stage, PQLs track user activity.

You can provide immediate value to customers by letting them experience your product before buying it.

There are two ways to calculate PQLs.

You can set particular actions or create a lead scoring system that distributes points to events like the last login date, time spent in the app, and active users.

Once you've assigned points to each event or activity, you may add them up and tag them as PQLs when they reach a particular score.

Your data warehouse presumably has PQL data, so SQL can calculate it quickly.

PQLs help see how customers use your product and who are more inclined to buy.

PQLs, based on consumer activities in your product, are more accurate than SQLs and MQLs, which are skewed by the marketing team.

22. Average Revenue Per User (ARPU)

Average Revenue per Customer/Account (ARPC) is another term for SaaS ARPU.

Your total monthly recurring revenue (MRR) is calculated by dividing it by the total number of paying accounts (clients who have paid their most recent invoice and have a status of a valid payment method in your billing system for the following billing cycle).

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23. Monthly Recurring Revenue (MRR)

The monthly revenue your company expects to generate from all active memberships is the monthly recurring revenue. (MRR).

MRR involves ongoing fees from discounts, continuous add-ons, and coupons.

Calculate MRR by dividing the average revenue per account by the total number of monthly subscriptions.

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MRR establishes a connection between users and their accounts to show users' subscription behavior. Increased subscription plan updates and customer growth may be reflected in an increased MRR.

A declining MRR, however, might portend cancellations or downgrades.

You should keep track of the many elements that influence this statistic to pinpoint the precise cause of shifting MRR readings. Sort this measure according to its categories: expansion MRR, churn MRR, downgrade MRR, and upgrade MRR.

Every kind will offer specific information on user behavior, revenue growth, and the state of the business as a whole.

24. Burn and Cashflow Management

Another crucial KPI you should monitor and report as early as possible is your liquidity planning, including burn and cash-out dates.

These calculations should be based on operational KPIs such as churn, ACV, sales metrics, headcount payments, etc.

We firmly advise creating a thorough financial model with a plan for the following two to four years to achieve this.

Key inputs like marketing spending and conversions must drive the sales approach, whether it's inbound or outbound.

25. Sales Pipeline, Funnel & Cycle

You must also know your sales pipeline and funnel to accurately predict your growth over the coming months.

The difference is slight but significant, and both are significant.

The sales pipeline provides information about the value and quantity of deals at this reporting date at a particular stage (lead, qualifying to close, and implementation). It offers you information about the deals you or your sales representatives are working on and their possible outcomes.

To keep track of progress and set up an early warning system in case things don't go as planned, you should always check the pipeline against your financial model targets or, ideally, connect both.

You can learn more about prospects' conversion rates at each pipeline level using the sales funnel.

Cohort analysis is always used because it is based on prior behavior. For instance, you may discover how well your conversions performed at each pipeline stage throughout the past year. This provides useful insights into the sales process optimization process.

Tracking your sales cycle in days can also show how quickly you can expand your company.

26. Customer Acquisition Cost (CAC)

Customer acquisition cost (CAC) measures the cost of acquiring new customers and the value they add to a company. When paired with CLV, this statistic helps businesses ensure their business strategy is viable.

To determine CAC, divide your overall sales and marketing expenditures (including staff) by the number of new clients you bring in over a specific period.

For instance, if you spent $100,000 over a month and acquired 100 new clients, your CAC would be $1,000.

For fledgling businesses, acquiring customers should be their top priority.

Fully measured CAC rates assist businesses in controlling their expansion and accurately estimating the worth of an acquisition strategy.

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Top B2B SaaS Metrics Tools

Without the appropriate analytics solution available, tracking B2B metrics is complex.

Let's now discuss the top three analytics tools for gaining growth insights.

Userpilot

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Userpilot assists you with everything, including feature usage, NPS surveys, and customer segmentation.

The figure below demonstrates how you can use the tool to segment and target highly disengaged people based on various factors, including the number of web sessions, the date of sign-up, the last time they were active, and custom events.

This will aid in boosting both your retention rates and in-app engagement.

Users that aren't active can be made active.

Furthermore, you can tag particular features to receive a general summary of feature usage.

To collect important user feedback and evaluate the data for you, Userpilot may also contextually trigger NPS surveys.

Mixpanel

Are you aware of product analytics software like Mixpanel?

Using this method, you can gather information on how customers interact with your product.

You may use this platform to study product data, using direct yet interactive reports to examine data and run queries.

Chartmogul

Another analytics tool for managing subscription-based businesses is Chartmogul.

The design is user-friendly, and it provides you with a thorough picture of the entire consumer base.

It is simple to use, and displays churn, client lifetime value, average revenue per account, monthly recurring income, etc., in its dashboard.

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How to Improve B2B SaaS Metrics

Now, let's look at how you can use the insights gained from these metrics to improve your product and promote its growth.

Utilize Product Analytics

Examine your product usage statistics and run a cohort analysis to identify the most active, profitable consumers.

These clients are pleased with and interested in your product.

To determine the most lucrative sources, compare them with sources for acquisition.

You may design relevant in-app experiences for customers using Userpilot's product analytics.

Additionally, metrics for feature uptake, user mood, activation, self-service, and help center utilization can be tracked.

You can see in the example below how Userpilot offers sophisticated segmentation capabilities.

You may categorize users into cohorts based on their NPS score, engagement level, custom events, and more to understand their behavior and adapt your marketing plan.

Optimize your budget allocation for the media and channels that will help you attract the most qualified clients.

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Offer In-app Self-Service Support

According to research, 81% of software users attempt to resolve problems independently.

What does this imply?

This demonstrates how crucial it is for SaaS companies to provide accessible in-app self-service assistance for users.

Customers who receive self-service support feel successful in addressing a problem independently.

Additionally, it lessens the time consumers need for the customer care team and frees up agents to concentrate on urgent, non-repetitive issues.

This support is best offered through an in-app help section.

It is jam-packed with information, including FAQs, instructional videos, troubleshooting advice, best practices, and more.

As a result, assistance is more easily obtained, and the learning curve is shortened.

You may add a link to your knowledge base within your support center.

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Launch NPS Survey to Find Detractors

You may start NPS surveys using platforms like Userpilot and utilize the results to construct sophisticated user groups.

You can categorize all respondents into supporters, passives, and detractors. The promoters' feedback can then be used to build on your strengths and increase retention.

You can enhance all of these aspects of your business by being aware of what turns off critics.

This has the potential to turn critics into supporters and lower churn.

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Use Modals to Upgrade Users' Accounts

The secret to increasing your MRR is account expansion.

Additionally, you can do it by using upsells, upgrades, cross-sells, and add-ons.

If you scrutinize the MRR formula, you will see that it increases revenue generation, lowers churn, and enhances acquisition.

To accomplish this, you can utilize modals to inform clients of upgrades in context.

Utilizing modals is a terrific way to draw attention to the limitations of your freemium and entry-level plans and how consumers can get around them by upgrading.

Because these modals are presented appropriately, consumers aren't inundated with pointless messages.

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Use Secondary Onboarding to Retain Customers

After the initial experience and activation, the user's journey doesn't end.

To keep them on the journey, you must keep them interested at every stop.

Users learn how to utilize your product during onboarding to get the most out of it.

Through ongoing engagement, secondary onboarding aims to retain consumers.

When elements like modals or tooltips provide proactive in-app advice, customers can more easily find new features or use advanced features.

Such in-app communications increase retention and encourage recurring use.

Customers may become devoted premium users if they are exposed to pertinent supplementary features at the exact time they need them.

Below is an illustration of the B2B SaaS metrics user journey map.

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Use Tooltips to Encourage Users to The Activation Points

Users must first recognize the benefits of your product before embracing it.

Therefore, you must ensure they learn about and eventually embrace the necessary features.

Utilizing tooltips, you may draw users to the activation point by making features obvious.

A tooltip is a brief text entry associated with a particular product component.

The example below shows that a tooltip appears when the user's cursor is over the add channel button.

In the example below, Rocketbots uses tooltips to drive users to the activation point.

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Wrapping It Up

In conclusion, tracking B2B SaaS metrics is crucial for unlocking business growth.

By monitoring these metrics, companies can make informed decisions and optimize their strategies for success.

The 25+ metrics mentioned in this article provide a comprehensive overview of the most important areas to focus on.

However, it's important to remember that every company's metrics will be unique to their specific goals and objectives.

With the help of our specially skilled team, we can guide your B2B SaaS companies, help you streamline your metric tracking, and obtain valuable insights into your business.

Don't miss out on the opportunity to achieve growth and success - schedule a demo today and let us help you start tracking your metrics.