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Hey there, fellow marketer!
You're in the right place because here's what's hot in B2B marketing tools for this year and the year ahead! The tools at our disposal are more powerful, from AI-powered chatbots to hyper-personalized content.
And with businesses across the globe continuing to shift their focus to digital marketing, the demand for cutting-edge solutions is higher than ever.
In fact, according to a recent survey, 70% of B2B marketers say they plan to increase their digital marketing budgets in 2023.
And with good reason!
By leveraging the right tools and strategies, you can supercharge your lead-generation efforts, boost your brand awareness, and drive more revenue.
Whether you are a seasoned pro or just getting started in B2B marketing is acceptable. You will want to take advantage of this rundown of the top tools to help you crush it in 2024.
Let's dive in!
Understanding B2B Marketing
Any marketing tactic or content targeted towards a company or organization is known as B2B (business-to-business) marketing.
Companies selling their goods or services to other businesses or organizations rather than consumers use B2B marketing methods.
61% of the B2B market has gone online, with B2B buyers doing an average of 12 online searches before making a purchase.
The goal of B2B marketing is to increase awareness of your company's name among other businesses and to sell them your goods or services.
What Are B2B Marketing Tools?
B2B marketing tools are software programs that assist companies in promoting and selling their goods and services to other companies. You may require tools to help you bridge the gap, given the myriad marketing obstacles in the B2B sector.
A B2B marketing solution can help you address your problem, whether it's automating marketing campaigns, attributing your closed income to your leads, or managing your social media posts.
B2B Marketing Examples
B2B (business-to-business) marketing refers to businesses' marketing strategies and tactics to sell their products or services to other businesses rather than to individual consumers.
B2B marketing is often more complex than B2C (business-to-consumer) marketing, as it typically involves longer sales cycles, multiple decision-makers, and larger budgets.
So you understanding the differences between B2B vs. B2C marketing is crucial for any business developing effective marketing strategies.
Ultimately, the key to successful B2B marketing is understanding the unique needs and challenges of the target audience and tailoring your marketing messages and tactics accordingly.
Here are eight examples of B2B marketing:
Account-based Marketing
Account-based marketing (ABM) involves targeting specific high-value accounts with personalized marketing messages and content.
It is a B2B marketing strategy that focuses on targeting high-value accounts with personalized messaging and content to build stronger relationships and increase revenue.
ABM typically involves a coordinated effort between marketing and sales teams to identify, target, and engage key decision-makers within the target accounts.
By tailoring marketing efforts to specific accounts, ABM can lead to higher conversion rates and stronger customer relationships.
Social Media Marketing
Did you know that 84% of C-Suite executives and 75% of B2B buyers also utilize social media for shopping?
Social media marketing is for more than businesses aiming to reach specific people.
But, many B2B businesses need help with social media marketing. As there is often a longer sales cycle and chain of command, as we noted before, it can be more challenging to engage with corporate customers via social media.
You might not convert the most leads with B2B social media marketing, but that's okay. That comes into play at the start of your customers' purchasing processes.
Building brand awareness, giving your firm an online personality, and humanizing your organization are all effective ways to market and engage with potential customers. Social media is an excellent tool for doing all of these things.
Like email marketing, social media is a powerful tool for spreading your content and demonstrating your brand expertise, which B2B customers value.
Your social media accounts are still crucial, even if they might not convert as frequently as your content or email marketing. You never know when your followers might turn into leads or clients. Therefore, they are equally essential in this situation.
Content Marketing
We've discussed how B2B clients are knowledgeable, rational, and eager to learn. B2B content marketing is the best marketing tool for achieving these goals.
A content marketing approach offers valuable information instead of a standard PR marketing plan that interrupts a consumer's daily activities with promotional material. It provides the consumer with information on precisely what B2B clients need.
Not to mention that content marketing supports SEO efforts through content marketing, which entails anticipating what your audience will search for, guiding them to your website and content, and turning them into clients.
It's vital to remember that content marketing works best when your content corresponds to different phases of the buyer's journey.
80% of corporate decision-makers would instead read an article than watch an advertisement for information.
Given this, devote the same amount of resources, if not more, to content marketing than traditional advertising.
The content you produce for your B2B content marketing strategy may differ more from the content you've seen as a consumer because the B2B buyer's journey is slightly different from the B2C buyer's journey (which has shorter sales cycles and fewer decision-makers involved).
Have a look at the distribution of buying groups in the B2B buying journey below:
Researching online is the highest distribution percentage, and meeting with the buying group comes next.
Digital Marketing
Every B2B or B2C firm should have a digital presence, including paid advertisements, SEO, a website, and any other online spaces where your B2B business is engaged.
Review a few strategies to improve your B2B digital marketing plan.
1. Identify Who Your Target Market Is
Establishing your target market or buyer persona is the first step in developing a solid B2B digital marketing plan. Following this, practically every subsequent marketing endeavor will be informed by this demographic and psychographic data, ensuring that the right eyes and ears consume your content and digital materials.
2. Build a Website
Second, a functional, exciting website is necessary for effective digital marketing. A website is seen by almost 80% of customers before they buy something. Also, websites are accessible for influencers to spread information about your product or service because the normal B2B sales cycle frequently involves numerous essential players (such as gatekeepers, decision-makers, and others who have to buy into a transaction).
3. Improve Your Online Visibility
Your website must be more than just exciting and educational; it must also be easy to find. On-page SEO and technical SEO strategies can help you achieve this. They range from structured data and site performance (which your visitors can't see) to picture alt-text and meta descriptions (which your visitors can see). Using off-page SEO, or SEO techniques outside your website, such as social sharing and external linking strategies, is equally relevant.
4. Run PPC Advertisements
Finally, pay-per-click (PPC) advertising can complete your online presence by putting your brand and content in front of new audiences on search engines and other ad networks.
According to a study by Wordstream, businesses that use pay-per-click (PPC) advertising can increase their brand awareness by as much as 80%.
Make the most of your PPC investment by promoting things other than your specific goods or services, including your brand's personality, blog posts or other social media material, or your business motto.
Using your buyer persona data and promoting content they can relate to are the two best ways to maximize the return on investment from your sponsored advertisements.
For instance, the likelihood that a brand-new customer who has never heard of you is looking for your particular product is extremely low.
They can be looking for a location-based service or feature of a product. Instead of promoting your goods or services, spend money on relevant categories inside your brand to reach the most potential clients.
Client Testimonials
Sharing customer reviews can significantly impact prospects during the Consideration and Deciding stages.
Because 98% of customers now read online reviews for local businesses, up from 81% in 2019, customer feedback is an excellent way to draw in new customers.
B2B SEO
A B2B buyer researches independently online for 27% of the time during the purchasing process, possibly using at least one search engine.
Making sure other businesses can easily find you are worth the time and money investment.
Let’s examine an example.
TravelPerk shows a wide variety of SEO and sponsored search results. Using topic clusters and sub-topics to connect with its target audience is a fantastic SEO technique.
TravelPerk ensures that search engine results for terms like "business travel expenses" contain a paid link to its website or highly-ranked blog posts with the information users seek.
Inside Influence Marketing
Let’s look at an example of IBM for this.
The IBM Systems business group has observed the expansion of employee influencers and the value of employee voice as a B2B marketing tactic.
In the words of Ryan Bares, Global Social Programs Lead, "Finding ways to optimize influence internally is becoming a critical area of focus in the B2B marketing sector. We've all recognized that customers trust individual voices more than official marketing and advertising messaging.”
Using staff members at your business who have a passion for the sector, in-depth knowledge of current events, and familiarity with your brand may be crucial in establishing new contacts.
B2B Referral Program
B2B referral programs are critical for companies seeking to increase revenue and customer base. Here are three reasons why:
- Referral leads are more likely to convert: According to a study by Referral Candy, referral leads have a 30% higher conversion rate than leads from other sources.
- Lower customer acquisition costs: Referral leads also have a lower acquisition cost, with a study by Social Media Today finding that the cost per acquisition of referral leads is 61% lower than that of non-referral leads.
- Increased customer loyalty: B2B referral programs can increase customer loyalty by incentivizing customers to refer their peers. A study by the University of Pennsylvania found that referred customers have a 16% higher lifetime value than non-referred customers.
Referral programs are a terrific approach to spark customer loyalty and have supporters spread the news about your business through the network.
The Power of Email Marketing
A tried-and-true strategy for interacting with both individual consumers and company clients is email marketing.
Did you know that 93% of B2B marketers utilize email?
Do you count among them? Well…you should be.
Emails encourage interaction, which transforms subscribers into leads, and then into customers.
B2B clients want a reason and a profitable return on investment, unlike B2C customers, who respond best to emotions and amusement.
Essentially, they are asking: How might your firm assist in expanding my business?
As a result, your email marketing needs to regularly connect with your business clients and concentrate on issues that are important to them, such as time, money, and resources.
Email marketing is a potent tool for disseminating material for your brand. 83% of B2B organizations use email in their content marketing strategy.
According to 40% of B2B marketers, the success of their content marketing depends most heavily on these newsletters.
Today's continual deluge of emails in our inboxes makes writing and distributing efficient marketing emails more crucial than ever.
Top B2B Marketing Tools
B2B marketing tools are essential for businesses looking to increase their return on investment by optimizing their marketing strategies.
Knowing which tools to choose can be challenging with the vast array of tools available.
Now we'll highlight some of the top B2B marketing tools that can help streamline your marketing efforts and achieve your business goals.
Customer Relationship Management (CRM)
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In recent years, CRM tools have become increasingly popular and widely used. Approximately 82% of marketers use CRM platforms. You can use CRM to manage your current and potential clients' interactions and relationships.
The goal is clear: to improve customer lifetime value and develop commercial relationships. CRM systems are among the best B2B marketing tools available since they help firms keep in touch with clients, streamline processes, and increase profitability.
HubSpot CRM
A one-stop shop for managing B2B client connections, HubSpot's CRM includes tools for managing contacts and tasks, tracking emails, live chat, scheduling meetings, and analytics.
It integrates with HubSpot's marketing and sales tools and is 100% free.
Pipedrive
B2B marketers like you get a complete CRM that is firmly sales-focused with Pipedrive. One of Pipedrive's selling features is how it visualizes the whole sales process.
A 14-day free trial is offered, while premium plans start at $11.90.
Salesforce
Salesforce is one of the top CRM and B2B marketing platforms. The cloud-based system covers everything from contact management to sales activity tracking.
Each B2B organization provides a 30-day free trial and many flexible payment options.
Zoho
Only some CRM products are more suited to small firms and inexperienced CRM users than Zoho. It provides good sales insights and is simple to use.
It offers a free plan, and monthly subscriptions cost $18 per user.
Zendesk
One established platform for customizing customer support is Zendesk. Many firms, from giant corporations to small start-up businesses, use this reliable cloud-based help desk software.
You may use Zendesk features regardless of your business because it is created for many users. By combining your marketing tools with Zendesk using LeadsBridge, you can also connect the data points throughout your company.
Salesmate
The sales and marketing teams can improve the customer experience and boost income with the help of Salesmate, a platform that unifies the customer journey.
You can more easily arrange your contacts, deals, leads, clients, commodities, services, calendar events, notes, projects, and other things when everything is in one place.
A 15-day free trial is available from Salesmate, and a premium subscription costs $12 per user per month.
Online Advertising
You can use online advertising to enhance website traffic by targeting and communicating with potential buyers. Internet marketing seeks to define markets through unique and valuable applications. It assists you in managing different PPC marketing campaigns across numerous platforms.
Google Keyword Planner
Google Keyword Planner is a fantastic tool for creating solid keyword lists and launching your PPC campaign. You may help create your marketing strategy by utilizing the free Google AdWords tools for generating keyword recommendations and providing estimates.
AdStage
Lead generation marketers can use AdStage's private reporting and automation platform. They give marketers the site analytics, conversion, paid search, and paid social data they need to evaluate performance, create reports, and scale campaigns.
AdRoll
Ecommerce companies can simply start displaying advertisements, social media campaigns, and email campaigns with the help of AdRoll's centralized platform. The tool from AdRoll uses artificial intelligence to scan the current consumer data on your website for indicators of intent, including prior purchases, product pages, and event registrations.
Lead Capture and Conversion
Lead capture is the process that occurs when website visitors become leads. This sometimes entails gathering the contact information of a lead—often an email address or mobile number—and adding them to a sequence that includes upselling offers.
Giving something of value in return for a lead's information is typically how this occurs.
Free webinars are one of the most effective lead-generation methods, according to 53% of marketers.
Typeform
You can build everything from surveys to apps using the web-based platform Typeform without writing a single line of code. By offering simple forms, tests, polls, and asynchronous video techniques, Typeform transforms digital interactions into real-world interactions.
Connect Typeform to your standard marketing platforms with these automation connectors to create incredibly engaging and interactive forms.
Sumo
Sumo is a collection of tools that aid in automating the growth of your website and growing your vital email list. These are some of the top email and marketing solutions available today for boosting site traffic, social velocity, and newsletter signups.
Use LeadsBridge's Sumo integrations to optimize the efficacy of your marketing campaign. Get on the waiting list to learn about our Sumo integrations.
OptinMonster
Almost 1,000,000 websites use OptinMonster, the finest lead-generation plugin for WordPress, to generate leads.
You may create visually beautiful opt-in forms using OptinMaster. You can improve your lead-generating tool by integrating OptinMonster with your preferred CRM or marketing software through LeadsBridge.
Lead Generation
B2B marketing tools of the highest quality can assist in lead generation and prospect identification. The best lead-generating techniques combine a clear call to action and a powerful tool.
AI-Driven Growth & Revenue Since 2018
AI bees
Having been around 2018, AI bees has provided AI-based outbound marketing tools for B2B companies and SDRs to nurture leads and close deals.
Two of the many proprietary AI tools they have are:
AI Memory- This is a program SDRs can use to look for and target companies similar to their current top customers
AI Snippets- A messaging tool used to generate highly personalized messages for every type of target audience.
To learn more about our CPL Scalable and Guaranteed packages that use these AI tools (and more!), schedule a demo with us.
Leadpages
With the aid of the online lead generation software platform Leadpages, business owners and marketers can easily and rapidly create websites and landing pages that will attract clients.
By integrating Leadpages with your preferred marketing software, you can effectively launch and expand your online business, develop automated workflows, enhance your marketing approach, and do much more.
Leadfeeder
One of the greatest B2B marketing solutions that provide website visitor data is Leadfeeder, a platform for generating leads.
The software displays website visitors' paths to and clicks on certain pages. It interfaces with apps like Hubspot, Slack, and Mailchimp, among other B2B platforms.
It offers a 14-day trial for paid plans starting at $79 per month and a free plan.
Unbounce
Businesses can develop high-performing, functional landing pages using Unbounce, a one-stop shop.
The fact that you don't need to hire a developer is its most admirable aspect. It is simple to use because of its drag-and-drop capability.
Also, they offer numerous landing page assistance elements, like popups and sticky bars. To easily connect Unbounce to any other marketing automation solution, use the LeadsBridge connector.
Instapage
For your internet marketing and promotion initiatives, you may quickly develop landing pages using the software tool Instapage. It offers unique features like A and B testing, managing numerous campaigns, easy page development, and many more.
LeadsBridge allows you to automatically communicate data between Instapage and the app of your choice, preventing lost leads.
Demio
Demio is a webinar platform designed for simplicity and engagement. It provides an easy-to-use, no-download webinar experience for the marketing, sales, and customer success teams.
It offers various integration possibilities, improving corporate outcomes while making engaging attendees simple and efficient. Use Demio to host your subsequent live, on-demand, hybrid, or automated webinar.
Hunter
One of the best tools for generating cold outreach leads is Hunter. The entire lead generation process can be automated using Hunter, from locating and validating prospects' email addresses to delivering customized cold email sequences and monitoring campaign effectiveness.
LeadSquared
You may get cloud-based B2B marketing automation in LeadSquared and a tool for B2B sales execution.
With marketing automation technology, you may collect, hold onto, and nurture leads. You may efficiently manage your sales process with the help of the sales execution CRM.
Plans begin at $400 per month.
SharpSpring
A full-stack marketing and sales automation platform called SharpSpring. It guarantees you get the most out of your B2B marketing and sales initiatives.
You receive a CRM tool, personalization and automation tools for communications, and even social media management functions.
Prices begin at $449 per month.
Ortto
With an excellent lead generation tool that enables you to design eye-catching forms, pop-ups, notifications, banners, surveys, and more, Ortto was created to handle the entire client lifecycle. Contact and behavioral information about your leads is categorized after it is captured.
When you sign up, get a free 14-day trial or a premium subscription starting at $29/month.
Marketing Automation
Marketing automation eliminates the need for manual handling of each communication and allows you to control marketing procedures and campaigns across numerous channels.
The capacity to scale or expand your marketing operations is one of the marvels of B2B marketing automation systems.
Here are some of the essential marketing automation tools:
LeadsBridge
LeadsBridge is an automated tool that assists advertisers and marketers in developing their connected marketing ecosystem and omnichannel strategy.
It is made for companies that want to integrate their marketing stack with Facebook, Instagram, Google, LinkedIn, and TikTok ads to streamline their advertising efforts.
Drip
Before enabling ecommerce companies to utilize it to scale up the creation of personalized omnichannel customer milestones, Drip gathers and organizes consumer data.
Get better insights into your campaigns, automate data synchronization between several platforms, and do away with manual activities entirely with LeadsBridge connectors.
Marketo
Inbound marketing, social media marketing, CRM, and other services are among those provided by Marketo's marketing automation software. It mostly provides SMB (Server Message Block) services to enterprise-level B2B marketers and a few B2C marketers who target potential customers.
Via LeadsBridge, combine Marketo with your preferred apps to automate workflow.
Eloqua
With capabilities like lead scoring and nurturing, customer segmentation, targeting, and more, Oracle Eloqua is a top B2B marketing automation platform that can assist marketers in managing digital marketing campaigns and sales processes.
For custom pricing, get in touch with them.
GetResponse
GetResponse is an all-in-one platform with tools for B2C marketing, marketing automation, website construction, and email marketing.
Its marketing automation features enable efficient lead targeting, nurturing, and personalization. That is comparable to running your digital marketing firm.
A free plan is available, while paid plans begin at $48.38 monthly.
Social Media Management (SMM)
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Both aspects of social media management assess social media audiences and create a specific plan. Some of the most effective B2C and B2B marketing platforms and social media management solutions produce exponential returns.
Sprout Social
One of the most incredible social media management solutions for B2B marketers is Sprout Social. Deep analytics, social listening, scheduling, and publishing are all covered.
Paid subscriptions begin at $99 per user per month and include a free trial period of one month.
BuzzSumo
BuzzSumo is the most widely used content marketing platform among creators. Using this application, users can quickly identify trends, understand your audience, and keep track of your business. It has compiled billions of articles and social interactions into one searchable app.
Buffer
Regarding posting scheduling on social media, Buffer is practically a given. Nevertheless, in addition to its best planning and publishing tool, it also includes social media messaging, analytics, and monitoring.
A free package is available, and subscription plans starting at $6/month/channel come with a 14-day trial.
Hootsuite
Hootsuite provides several processes that power B2B social media marketing, including post-scheduling, social media listening, analytics, collaboration, and others. It gives a central inbox for supported social networks, just like Brandwatch.
In addition to a free plan, it provides a paid subscription with a starting price of $49/month with a 30-day free trial.
Brandwatch
Brandwatch offers exceptional solutions to enable social media monitoring in addition to social media management.
Via its capabilities, businesses may monitor brand mentions, gauge brand awareness, assess social performance compared to rivals, and communicate with customers through a single social inbox.
To receive a personalized quote, contact Brandwatch.
CoSchedule
B2B marketers can plan, compose, schedule, publish, and republish social media content and campaigns using CoSchedule's marketing calendar from a single location. It also enables you to organize your other marketing strategies centrally.
It's also free.
Mention
Another social media tool for B2B marketers is Mention, which combines social media publishing, social listening, and online media monitoring.
While there is a free package, paid subscriptions begin at $29/month and provide a 14-day free trial.
Content Marketing Tools
Content marketing tools are designed to help businesses create, publish, and distribute content that attracts and engages their target audience. These tools can include everything from social media management platforms to keyword research tools and can be instrumental in building a successful content marketing strategy.
Canva
For B2B marketing teams without a specialized graphic designer or requiring additional capacity, Canva is necessary. This free online design tool simplifies creating social media themes, infographics, and header pictures.
Adobe Spark
Adobe Spark may be used to create beautiful web tales that incorporate text and images. Adobe Spark offers a novel, substantially easier approach to making animated films. Simply convey your story using themes, graphics, icons, and text; no recording is required.
Piktochart
You can create infographics, slides for presentations, reports, flyers, posters, and more using Piktochart for both print and online audiences. By mixing charts, graphs, text, and built-in visuals, users may quickly construct their designs and convey information using the drag-and-drop interface.
Clearscope
A tool for content optimization and keyword research that improves SEO writing and search traffic is called Clearscope.
The tool, which is AI-powered, interacts with WordPress and Google Documents and offers insights on keywords and article quality.
Paid packages begin at $170 per month.
Adobe Stock
You can access many free, royalty-free visuals with Adobe Stock, including photographs, graphics, templates, illustrations, and more.
You can use the visual assets in the rich collection to carry out effective content marketing campaigns.
Paid packages begin at $29.99 per month.
RAD AI
A tool for intelligent content optimization called RAD AI assists organizations in creating sincere content that connects with their audience across several media.
Additionally, it provides audience and content insights to aid in improved decision-making.
To get a demo, get in touch with them.
Grammarly
In Grammarly, AI checks for grammar, spelling, punctuation, word choice, and delivery faults and suggests intelligent replacements.
Google Documents, Microsoft Word, Gmail, and social networking are all integrated with Grammarly.
It features a free edition and starts its monthly subscription at $12.
Hemingway App
Any B2B content marketer's writing companion should be the Hemingway App. It's intended to simplify, tighten, and improve the clarity of your writing. It highlights the overuse of adverbs and the passive voice, long sentences, words with less complicated options, and more.
The app is free.
Referral Programs
Referral program tools are software applications that enable businesses to incentivize their customers or affiliates to refer new customers to their products or services.
These tools often include features such as referral tracking, reward management, and analytics to help businesses track the success of their referral programs and optimize their strategies accordingly.
GrowSurf
You may set up a referral program with GrowSurf in hours. You will receive a widget to add to your email newsletter and your SaaS platform.
Plans begin at $200 per month, with prices rising as there are more members (your customers or user base).
ReferralRock
You can manage brand ambassadors and referral programs using ReferralRock. You can include the share widget in your app, newsletter, or website.
Plans have 500 participants and start at $500 per month.
SaaSquatch
You may design multi-program and multi-tier campaigns with SaaSquatch. Manage affiliate and partnership commissions, customer loyalty prizes, and referral rewards (we provide dedicated affiliate software recommendations below).
Plans with 200,000 participants start at $1750 monthly and are geared toward larger businesses.
Website Tools
Website tools help businesses create, optimize, and manage their online presence. These tools include website builders, content management systems, SEO optimization tools, and analytics software.
With the right website tools, businesses can improve their website's performance, attract more visitors, and ultimately increase conversions and revenue.
Google Analytics
One of the most effective tools for websites is Google Analytics. The free plugin keeps tabs on website activity and traffic, including bounce rates, session lengths, and pages per session, among other metrics. To measure ad campaigns, you can also combine them with Google Ads.
Amplitude
Amplitude offers more in-depth information on consumer behavior when using your digital product than Google Analytics does, including real-time customer journeys across devices to help improve conversions and boost digital engagement.
Get a quote for a customized price.
Tableau
Tableau is a tool for data visualization that may be used to analyze and present enormous amounts of data.
Data from your website is presented on interactive Tableau views and dashboards for simple access by adding a Tableau embed code to your website.
You have access to the resources you need to improve your digital marketing plan.
Free trials are available, and monthly payments begin at $15.
Kissmetrics
In addition to offering standard site analytics, Kissmetrics offers user behavior insights.
You can categorize users, see each user's experience across different devices, and decide which features and content convert the best.
Prices begin at $299 per month.
Mixpanel
In addition to providing more user insights than Google Analytics, Mixpanel is another product and behavior analytics program.
Mixpanel offers the consumer data you need to develop your digital product for greater customer engagement, conversion, and retention and informs your marketing approach, from assisting you in identifying your popular features to top earmarking users.
A free plan is available, while monthly paid subscriptions start at $25.
Chartbeat
Based on real-time insights into user behavior on their websites, Chartbeat is a set of content analytics tools that assist digital publishers in making informed and data-driven decisions about content creation, website design, and other aspects of digital marketing.
ServiceBell
With ServiceBell, you have an unmatched live video communication option with website visitors. You can provide your high-value consumers with the kind of individualized experience they'd receive from a visit to a luxury store by adding a few lines of code to your website.
Email Marketing Tools
As part of a digital marketing plan, email marketing involves sending newsletters or advertisements to a specific audience.
It is a cost-effective and efficient way for businesses to build relationships with customers and prospects, promote their products or services, and drive conversions. Effective email marketing campaigns require well-crafted content, targeted messaging, and a strong email list.
ActiveCampaign
You can manage different email formats for B2B marketing with ActiveCampaign. The platform includes all the tools B2B marketers need to start a successful marketing campaign, from email templates to personalization and marketing segmentation features.
It offers a 14-day free trial, and monthly payments begin at $29 for subscription programs.
Constant Contact
In addition to email marketing tools with configurable templates, reporting tools, and email sign-up forms ideal for collecting leads on Facebook or website pages, Constant Contact also incorporates other digital marketing elements.
Plans start at $9.99/month and provide a 60-day free trial.
Mailchimp
One of the most well-liked email marketing platforms and top B2B marketing tools is Mailchimp.
It makes it simple to develop campaigns using awesome templates, automate emails based on your customer's journey, and obtain pertinent information and feedback to produce better emails.
A free plan is available, while paid ones are $11 monthly.
Oracle
With cutting-edge information, Oracle's B2B marketing solutions may assist you in executing cross-channel marketing campaigns.
The email marketing solutions are designed to automate sending B2B buyers targeted and customized communications.
For bespoke pricing, contact Oracle.
NeverBounce
The email verification software NeverBounce assists in removing spam emails and locating erroneous email addresses. Even at entry points like registration and lead generation forms, its verification feature allows you to validate client email.
Pay-as-you-go programs are available from NeverBounce.
Customer.io
A B2B customer interaction tool called Customer.io enables you to send SMS messages, push alerts, and triggered emails.
You may use the platform to construct highly customized and sophisticated messaging workflows by fusing data from your app or CRM.
It offers a 14-day free trial, and monthly payments begin at $150 for paid subscriptions.
Litmus
A tool for creating, evaluating, and testing email campaigns is called Litmus.
It enables you to preview emails on various email clients and gadgets. Additionally, it interfaces with well-known email services providers like Hubspot, Oracle, and Mailchimp.
It offers a free 7-day trial and $79/month premium plans.
Sigstr
Sigstr is a marketing technology tool that enables businesses to manage their email signatures as a marketing channel. The platform allows users to create branded, clickable email signatures that can drive traffic to specific web pages or campaigns.
Sigstr's pricing starts at $15 per user per month and includes features such as email signature management, campaign management, and analytics.
SalesHandy
Saleshandy is a sales engagement platform that helps sales teams to automate and streamline their sales outreach. The tool offers email tracking, document tracking, mail merge, and meeting schedule features.
Saleshandy's monthly pricing starts at $9 per user and includes basic features such as email tracking and scheduling.
Search Engine Optimization (SEO)
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SEO tools help optimize websites for search engines. They provide valuable data and insights into a website's performance, such as keyword rankings, backlink analysis, and site speed analysis.
Ahrefs
You may check backlinks with Ahrefs, conduct keyword research for SEO content marketing, and identify link-building opportunities.
It helps research competitors, determine the top-performing material on particular topics, and assess your website's SEO health and keyword ranks.
Paid services at Ahrefs start at $99 per month and offer free SEO tools.
Semrush
By offering insights for SEO, content marketing, market research, advertising, and B2B social media marketing, Semrush helps organizations become more visible online.
To boost your B2B marketing, it offers information on keywords, themes, other domains, website SEO audits, and search engine result page rankings.
It offers a 7-day free trial, and monthly payments begin at $119.95.
Ubersuggest
You may get detailed information on search terms from Ubersuggest, including search volume, CPC, overall traffic, SEO difficulties, and related keywords.
You can also use it to research your competitors to learn what tactics are effective for similar websites.
The cost of paid plans for keyword research is $29 per month.
BrightEdge
BrightEdge is an enterprise SEO platform that includes all the tools a B2B marketer needs to succeed in B2B, SEO marketing, content marketing, and other B2B marketing strategy components.
BrightEdge uses AI to deliver real-time web-wide insights on content interaction, assist you in finding content opportunities, design and optimize your content so it ranks, and help you measure the effectiveness of your content.
For a demo, get in touch with them.
NinjaOutreach
You can locate and get in touch with influencers using NinjaOutreach and you can successfully perform blogger outreach.
With the help of the influencer marketing tool, you can find the ideal influencers, get in touch with them, and manage your campaigns using a built-in CRM that enables you to keep tabs on interactions.
It offers a 7-day free trial, and monthly payments begin at $155 for premium subscriptions.
Google Search Console
Using Google Search Console, you may assess how well your website performs in Google searches.
The free tool offers details on your website, including the keywords you rank for, your position, and any technical SEO difficulties.
Yoast
Your WordPress website can be search engine optimized with the help of Yoast's WordPress SEO plugin.
The program provides you with a search engine snippet preview, suggestions for improving the readability and searchability of your content, and more.
It has a free edition and starts its subscription plans at $99 per year.
Moz
To increase traffic, ranking, visibility, and other B2B digital marketing metrics, use Moz. It’s an all-in-one SEO marketing solution.
It performs backlink analysis, link research, rank tracking, site audits, and on-page optimization.
Moz provides free resources, while monthly subscription plans begin at $14.
Team Collaboration
Team collaboration tools allow teams to work together more efficiently and effectively. These tools include messaging, file sharing, task management, video conferencing, and more. These tools can help teams streamline communication and collaboration, improving productivity and outcomes.
Asana
Another well-liked team collaboration tool for marketers is Asana. You can assign each subtask after dividing the main task into smaller ones. Planning campaigns with numerous collaborators is made more accessible as a result.
Advanced features start at $24.99 per user per month for paid plans, available for as little as one user. A free plan is open from Asana.
Slack
Slack provides teams easy-going but effective collaboration and coordination through its communication tools, such as calls and instant messaging.
On specialized channels, teams can easily communicate, share files, and use some of the shared tools they require.
A free version is available, and monthly payments begin at $6.67.
ClickUp
Spreadsheets, documents, and calendars are just a few of the capabilities the quickly expanding business ClickUp offers that other project management solutions don't. Kanban boards can be switched between sheets and calendars to simplify acquiring a bird's eye view of current work.
Start with the free plan and upgrade for more features at $5 per user per month or for advanced features at $9 per user per month if you want Google SSO.
Zoom
Using Zoom's cloud-based communications platform you may have video and audio conferencing, chat, screen sharing, meeting records, and more using Zoom's cloud-based communications platform. Zoom makes real-time collaboration simpler and more efficient.
As most know, Zoom can be used for free, but plans with more advanced capabilities start at $149.90 per year and per license.
Google Drive
Online collaboration and file sharing are a breeze with Google Drive. The cloud-native platform lets team members share, access, and securely save various file formats.
Moreover, Google Documents, Sheets, and Slides are integrated.
Rally
Teams may easily collaborate on development activities using Rally's cloud-based enterprise agile development platform.
It has tools for organizing, prioritizing, and monitoring development work, including lists and boards for task visualization, status updates, corporate objectives, etc.
You can get going without cost.
Market Research
Market research tools are software platforms that help businesses gather and analyze data about their target market. These tools provide insights into consumer behavior, preferences, buying habits, industry trends, and competition information.
SurveyMonkey
You can create and distribute short surveys online with SurveyMonkey. You can quickly and effectively gather feedback from your audience with the world's top survey software. You can complete your survey or make use of existing templates.
Utilize the Basic Plan for nothing, or pay monthly starting at $16.
Databox
For marketers and analysts, Databox is a business analytics platform that collects your company's performance data in one location.
Also, you may create dashboards to compile and show the market research data you need for your marketing strategy in clear, concise, and insightful formats.
It offers premium options starting at $72 monthly and a Free Lifetime Plan.
ZoomInfo
The cloud-based go-to-market intelligence platform ZoomInfo provides an enormous contact database of their target audience to B2B marketing and sales professionals like you. This database may be used to create a sales pipeline. The phases of fostering and conversion are also managed by it.
Inquire with them about prices.
Event Marketing
Event marketing tools help businesses plan, promote, and execute successful events. These tools include features such as event registration, ticket sales, email marketing, social media promotion, and analytics.
Bizzabo
Live, virtual, or hybrid events can be held with Bizzabo. In addition to an attendance app for networking and meetups that can be utilized in live or virtual event settings, the platform delivers virtual event features for video presentations and participation.
Contact for a personalized quote, as pricing isn't displayed online.
Eventbrite
Eventbrite is a robust event management and ticketing tool that helps organizers create, promote, and sell tickets to events of all types and sizes. Its features include event registration, ticketing, payment processing, and attendee tracking.
Eventbrite offers a free basic plan with a fee per ticket sold and paid plans with additional features and support starting at $0.79 + 2% of the ticket price per ticket sold.
Calendly
Calendly is a popular scheduling tool that allows individuals and teams to easily schedule and manage appointments, meetings, and events. Its features include automated scheduling, integrations with popular calendar apps, and customizable meeting settings.
Calendly offers a free plan with limited features and paid plans starting at $8/user/month for additional functionalities and integrations.
Best B2B Marketing Tool To Invest In 2024
One of the finest methods to succeed at marketing in 2024 is customer-focused. To provide the best possible client experience, you must integrate your objectives with your marketing strategies and use the right tools.
For us, HubSpot, Zendesk, Pipedrive, Salesforce, Google Analytics, SEMrush, Leadfeeder, ZoomInfo, Oracle, and Sprout Social are innovative B2B marketing tools that can enhance your strategy in 2024.
If you're prepared to put your customers' needs first, consider including AI bees in your marketing software stack.
B2B Marketing With AI bees
AI bees is the perfect solution for B2B marketing.
B2B marketing with AI bees can be a highly effective way to streamline and automate marketing tasks while improving customer engagement and personalization.
Businesses can acquire helpful insights into client behavior and preferences by utilizing the power of AI and machine learning. They can use this knowledge to customize their marketing strategies and increase sales.
Contact us today to learn more about products and services!
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