+10 Cold Calling Scripts That Actually Work In 2024

Imagine a world where cold calls aren't met with sighs, rolled eyes, and an immediate hang-up.

It may sound like a far-fetched dream, but let's shatter the myth once and for all: potential customers can be open to cold calls. 

Surprising, isn't it? 

Cold calling has a bad reputation, but according to a survey, 82% of customers set up appointments with sales representatives after getting a cold call. 

The odds are in your favor.

However, discovery and cold calls can still be nerve-wracking for sales representatives.

 It's like finding a balance between respecting the time and privacy of a new prospect while introducing them to a product they may not be familiar with. 

They may occasionally become frustrated and hang up the phone before you even have a chance to explain yourself. 

But here is the thing: More often than you think, they genuinely pay attention.

Are you ready to level up your cold-calling game? 

Our tips and cold call scripts will be your hidden weapon. Use them to boost your confidence, lead the sales stage, and discover your rhythm. 

What is a cold call script?

A cold call script is a masterpiece designed to captivate, build rapport, and secure follow-up calls or meetings.

Crafting the perfect script is an art; tailoring each word to address prospects' needs while providing structure keeps your sales representative on track.

The magic happens when a well-written script turns sales representatives into natural conversationalists who easily connect with potential clients. It's like opening the door to fruitful discussions that close deals.

Why You Should Use Scripts For Your Cold Calls

In the world of B2B cold calling, time is precious. Busy prospects don't have a moment to spare for aimless chatter.

Here's the deal:

40% of salespeople claim that getting a response from prospects is getting more complicated, which suggests that cold calling may be becoming more challenging as a sales strategy. 

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But don't worry! 

Utilizing the potent force of cold call scripts is the answer. But why use scripts when doing cold calls? Let's break it down:

Be Aware Of Your Words

It's important for a cold call to flow naturally, like a regular conversation, but sometimes unprepared calls can lead to awkward pauses. You might use too much "um" or "uh" in your speech, which shows you are not confident about what you are talking about.

However, with a well-crafted cold call script, you can avoid these traps and be more aware of what you say.

This helps you build a stronger connection with them and makes your sales message more effective.

Anticipate Possible Objections

It is common to face objections during cold calls.

When salespeople are overly concerned about rejection, they may become less confident and less persuasive, which can further reduce their success rate.

Cold calling scripts help you anticipate objections and prepare to address them confidently.

Doing so can turn objections into opportunities to connect with potential customers and build relationships. 

Guarantee Consistency Throughout

Sales leaders may sometimes worry about their sales teams' performance. However, using a sales script helps them feel confident that their team members will deliver consistent results.

This can reduce pressure and allow the teams to concentrate on establishing connections with prospective clients and closing deals.

Train Your New Representatives Efficiently 

Starting as a sales development representative can be overwhelming.

Here come the sales call scripts to the rescue.

Cold call scripts help new representatives feel more confident and prepared for phone calls. These scripts offer a conversation roadmap, helping avoid confusion and misunderstandings. 

These tools allow sales managers to speed up training, ensuring their representatives are prepared to engage in meaningful conversations and establish long-lasting relationships with prospective clients.

How To Create A Cold Call Script

Let's face it! 

Cold calling can send shivers down the spines of even the most seasoned salespeople. 

But here's the secret sauce: Armed with a strong script, you can deliver your message with precision, assurance, and finesse.

Here's how to unleash your cold-calling superpowers:

Identify Your Objective

What do you hope to achieve?

You must be able to answer this question before making your cold call.

Do you want to set up a face-to-face or video meeting, or do you simply want a detailed phone conversation? 

Understanding your objective will help you create a more effective cold call script and focus the conversation on your goals. 

By setting these expectations upfront, you can build relationships with potential customers and move toward a successful result.

Create A List Of Potential Clients

There is a key step you can't afford to ignore before creating that amazing cold call script: identifying the top-tier prospects.

You must identify the best prospects to target before creating an effective cold call script.

Take as much time as you need to research and build a list of potential clients who will most likely benefit from your offer. Consider the specific industries experiencing challenges your product or service can solve. Target businesses in your local area that may be more open to working with someone from the community. 

By trying to find the right prospects, you will set yourself up for success when making your calls.

Begin By Requesting A Few Moments Of The Prospect’s Time

The people you contact are busy and may have little time to spare. 

To make a positive impression and show that you respect their schedule, ask if they have a few moments to speak with you. 

This can help you establish a friendly, respectful tone from the outset, which goes a long way toward building a relationship with the prospect and making them more open to hearing what you have to say.

Present Yourself

In a cold call, you speak to a real person with a busy schedule and limited time. 

To make the most of the brief opportunity to connect with them, you must make a strong first impression by presenting yourself confidently.

After introducing yourself, you must explain why you have called them clearly and concisely. 

By doing this, you respect their time and increase your chances of having a productive conversation.

Establish A Relationship With The Prospect

Have you ever wondered how to make a lasting impression? The personal touch is everything. 

So here's the trick: delve deep into research to discover fascinating information about the prospect's company. And the outcome? 

They'll be able to tell that you genuinely care about them, which will create an immediate bond.

But wait, there's more! Have you ever thought about how important it is to pronounce someone's name correctly? 

It's like music to their ears. So take your time, concentrate on each syllable, and pronounce their name clearly. 

Can you picture the difference and focus on the detail that results from such a simple action? It changes the game, leaving an impact beyond a simple conversation.

Recognize Their Areas Of Concern Or Issues They Might Be Facing

Have you ever wondered what worries your potential customers? 

It's critical to delve into their world and identify any areas of concern or issues they might be facing. A new world of opportunities opens up after you demonstrate that you know their pain points.

So, don your detective hat and learn more about those challenges. 

What obstacles do they have in their business? What frustrates them and causes them pain? 

Empathizing with their situation demonstrates your commitment to finding solutions tailored to their needs, and you will win their trust.

Overcome Objections

Here's the thing: pressuring potential customers to make a purchase is a big no-no.

If you notice their attention decreasing, it may be because they feel pressured to make a purchase, and it might be time to try another approach.

Let's flip the script. 

Assure them that your major objective is to help them resolve their problems rather than attempting to sell them something immediately. This sincere intention highlights your willingness to help them and lessens their perception of coercion.

Do you know that 69% of buyers say that a salesperson who actively listens to their needs and tries to understand them is more likely to win their business?

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Showcase Your Benefits

You should share stories of how your product has made a difference for other businesses facing similar challenges. 

But here's the catch: 

Keep it relatable and friendly. 

Speak their language, establish a personal connection with them, and engage them in the story. Make them envision themselves experiencing the same incredible benefits.

Oh, and don't forget the data! 

Provide them with attention-grabbing statistics and figures to tempt them.

Request A Meeting With The Prospect

A fantastic chance presents itself as the conversation comes to an end. 

Why not recommend a follow-up call so they may learn more about the exciting opportunities?

Seize the moment! 

Inquire if they are interested in setting up a meeting where you can uncover the untapped potential just waiting to be unleashed. 

They won't want to miss this chance. 

Best Cold Calling Scripts You Can Use

We've got your back when it comes to cold calling.

Our templates will help you speak confidently and efficiently, no matter who you contact. 

We want you to be fully prepared for any situation during a call, so take advantage of these scripts and make your cold-calling experience successful!

Mutual Connection Introduction Script 

Have you ever wondered how to make a cold call feel warmer? 

One approach to this is to say that the person you call was recommended to you by a mutual connection. 

This can contribute to establishing credibility and confidence. 

Take a look at the following script to understand how referral sales can warm your cold call:

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The Prospect That Shows Interest Script

Getting the chance to speak to an interested prospect is like finding a pot of gold at the end of a rainbow. 

You feel a sense of relief, and the conversation flows naturally. 

You do not have to stress about getting their attention or convincing them to hear you.

You can talk about your product or service in a friendly and helpful manner and see if there is a way you can assist them.

One possible example of these scripts is:

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The Disinterested Prospect Script

When you encounter a prospect who is not interested, it can be challenging to keep them engaged and avoid them hanging up on you. 

This script takes a straightforward approach and requests a specific amount of time, allowing you to potentially attract them:

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Script For The Prospect Who Is A Hard Sell

A call with a prospect who does not fit your typical customer profile is challenging.

You might need to ask additional questions to better understand their needs and determine whether your product or service fits them. 

This requires creativity and flexibility in your approach, as you might need to redirect your usual sales script depending on how the prospect responds. 

Just remember to stay focused on their needs and how you can provide value, and be bold and think outside the box to find a solution that works for both parties.

Look at the following cold call script:

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Script For The Ideal Prospect

Have you ever encountered a person or company that perfectly matches your offer?

This is what we call a perfect fit or ideal prospect.

Finding a perfect fit prospect is like finding a needle in a haystack.

You can introduce your product or service and explain how it can help them because they are the perfect match. 

It is almost too good to be true!

Enjoy the simplicity of the cold call script:

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Script For Brevity

This script is designed to help you be clear and to the point when talking to prospects. 

Getting to the heart of the matter lets you grab their attention quickly and keep them engaged.

Here is a sample of these scripts:

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Alternative Options For Prospects Script

Using this script allows you to provide the prospect with different options for how they want the call to proceed. 

This can help you guide them toward scheduling a product demo or a more detailed sales presentation. 

It is like giving them a menu of choices so you can work together to find the best fit for their needs.

Read and learn:

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Script For Dealing With Gatekeepers

Sometimes, when you call a company, the person who answers the phone or is the first point of contact might be a gatekeeper whose job is to decide whether or not to put you through to the decision-maker. 

This can be challenging, but with the right approach, you can persuade them to connect you with the right person. 

Here is a script you can use:

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Script For Leaving A Voicemail

Some people avoid picking up calls from unknown numbers.

In these circumstances, you must first send them a message.

The following script can be helpful in such situations.

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Follow-Up Voicemail Script

Leaving a follow-up voicemail is a great way to increase your chances of getting a call back from the prospect. 

It shows them that you are genuinely interested in their needs and can help build trust. 

Remember to leave a second voicemail 24 hours after the first in case the prospect missed your first message.

Look at the following possible sales voicemail script:

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Script For Handling The "I'm Busy" Response

When prospects respond with "I don't have time to talk" or “I am too busy”, they are most likely busy or uninterested. 

In this situation, you need to capture their attention quickly. 

The key is establishing a clear expectation at the beginning of the conversation and buying yourself some extra time.

The following script is an excellent example of these cold call scripts:

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Customization Script

Personalizing a cold call can greatly affect how the prospect responds to you. 

It demonstrates your diligence in studying their needs and your sincere interest in meeting them.

According to research, outreach emails can increase response rates by 93%.

Moreover, sales reps who use a multi-channel approach, combining cold calling with email and social media outreach, tend to generate leads more successfully than those relying on a single channel.

The following script is a good customization sample:

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The Post-Email Follow-Up Call Script

Sometimes, following up with a prospect via phone after emailing them is easier. 

It could benefit you, as the prospect would have seen your name in their inbox before your call.

Take a look at the following cold call script:

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Addressing Concerns Script

Rejection is a common experience in sales, and it can be tough to handle. 

However, it is important to maintain a positive attitude and stay focused on the goal. 

This script can help you navigate objections and turn the conversation around:

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Cold Calling Tips For A Successful Call 

Though using the above cold calling script templates to fit your sales approach sounds excellent, you will need more than just scripts to become a successful salesperson.

You must also gain insights and apply best practices to your cold-calling strategies.

With that in mind, here are a few extra tips and scripts to help you crush your cold calls.

Pay Attention And Listen Actively

Show the prospect you are listening to what they say.

This helps to build trust and make them feel like you care about their needs. 

One way to do this is by repeating the important details of their message. 

For example, you could say, "So what I'm hearing is that you're looking for a solution that can help with [PAIN POINT], is that right?" 

This shows that you have been paying attention and are interested in helping them find a solution.

Assess Interest Before Launching Into A Sales Pitch

Respect your prospect’s time.

Instead of diving straight into your sales pitch, take a moment to ask if they have a few minutes to chat. 

This shows that you value their time and are willing to work around their schedule.

More than 75% of cold calls lasting longer than 10 minutes are likely to be successful.

Moreover, their research showed that utilizing "you" more frequently than "I" during sales calls can result in more favorable outcomes.

Take a look at the following script:

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​​Establish Time Parameters

Let the prospect know how long the conversation will take so they can plan accordingly. 

This will make them more likely to commit to the call and give you their full attention. 

Remember to follow through on the time limit you mentioned to avoid losing their trust.

The following sample script provides a good example:

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Recognize The Prospect's Challenges

To begin your sales pitch, ask questions about the potential customer's concerns or difficulties. 

This way, you can pinpoint how your product can address their needs and customize your sales approach accordingly.

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Present Product Benefits

Name your product's benefits and advantages to the prospects and how it solves their problems.

You can use your customer data to pinpoint the mutual pain points many people in the same industry may face.

Review buyer personas so that you can match them to each persona.

This helps you understand which product features you must concentrate more on.

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Highlight Your Unique Features

What differentiates you from your competitors?

A complete overview of your competitors lets you focus more on your unique offerings.

But never talk offensively about your competitors.

Your prospect may be a loyal customer of one of your competitors, and offending them ruins the trust you are building with them.

Use the following script in case the prospect asks about your competitor:

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Use Social Proof

Social proof is a great sales tool.

Providing prospects with testimonials and reviews is an excellent way of building trust with them.

In fact, online reviews are trusted by 84% of consumers as much as personal recommendations.

The following sample script elaborates on the situation more:

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Mention Whether It is a Referral

Studies show that, 92% of clients trust recommendations from friends than information found in conventional advertisements.

Share the experiences of people your prospects may know to attract their attention.

Remember, in a good call script, you should not only name the referrer but also showcase your solution's benefits.

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Prove That You Have Done Your Homework

Sometimes, the prospect does not know your company well.

In these cases, you must gain their trust by showing them how much information you have gathered about their business.

Using LinkedIn and the company’s website helps you learn more about the prospects more efficiently.

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Share Remarkable Stats

Sharing data relevant to the prospect’s pain points allows you to keep them engaged and interested.

For example, if the prospect has issues with their productivity, point out how your product or service can enhance their productivity.

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Ask Questions And Have a Discussion

Questions keep the conversation dynamic and show the prospect you are interested in helping them find the best solution for their issue.

Asking questions also helps you tailor your pitch for the prospect.

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Highlight Productivity Features

Demonstrate to potential customers the benefits they're missing out on by not using your product. 

Clarify which product features can solve these inefficiencies and provide examples of real-life customer successes.

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Narrate A Compelling Story

Capture the prospect's interest by narrating a customer success story's result. 

Discuss a problem they faced, preferably similar to the prospect's, and explain how your company collaborated with the customer to overcome it.

Only adopt this approach when the prospect is willing to engage in a discussion, as they may not be open to it when they are time-pressed.

Here is an example:

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Share Your Industry Knowledge And Insight

Showcasing your industry knowledge and offering relevant solutions is mandatory for gaining the trust and interest of potential customers. 

You can demonstrate your expertise by mentioning recent customer success stories, case studies, and any industry recognition your company has received.

Here is a sample cold script:

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Outline The Follow-Up Process

Even if a cold call is successful and the prospect shows interest by asking questions, it's important to avoid prematurely closing the sale. 

Instead, clearly communicate the next steps to the prospect so they know what you need from them.

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Persist With Respect

If a prospect expresses disinterest, do not give up immediately. 

Tell them about the advantages and value of your product or service. 

Prospects may have typical sales concerns, but calmly address how you can help them. 

It is important to remain polite and persistent, never resorting to aggressive or pushy behavior.

Up to 80% of most sales require a minimum of five follow-up calls after the initial meeting. 

However, 44% of sales representatives leave the lead after just one follow-up call. 

Sales reps should be committed to dedicating time and effort to follow up with potential clients and cultivate relationships over an extended period.

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Anticipate And Plan For A Thoughtful And Effective Follow-Up

Attempt to arrange the next meeting or call during the initial conversation. 

While some prospects may prefer to schedule through email, it is important to be persistent with follow-up communication if necessary. 

Do not be discouraged by the need for multiple follow-ups.

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Create A Voicemail Message

In a world where email inboxes are often crowded, and messages go unread, leaving a voicemail helps you stand out from the competition.

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Focus on The Prospect

People naturally want to talk about themselves since it is in their nature. But, always aim to have your scripts highlight the prospect and their business.

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Make It Simple

It is important to approach your initial cold call as a casual conversation to increase the likelihood of a prospect agreeing to a meeting or demo.

Prospects are more likely to be hesitant if they feel obligated to do something they do not fully understand.

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You can learn more about cold calling techniques in our complete guide.

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Best Practices for Developing a Winning Cold Call Script 

The above cold call script templates are great, but learning how to create your own unique cold call script is way better than that.

To ensure successful cold calls, following these five recommended practices would be best:

Assist Your Prospect in Feeling Safe

No one likes to be caught off-guard by a sales pitch.

Most people would rather end the call early than waste their valuable time. 

However, by creating a safe and comfortable environment during the conversation, you can increase their chances of listening to what you have to say.

To achieve this, start the call with a warm and friendly tone and ensure you have a pleasant smile. 

Remember, you are not just dialing another number on your list; you are reaching out to a potential client who could become a valuable partner. 

Let your tone reflect your true interest in speaking with them and show understanding of the unexpected nature of your call.

Conduct Your Research

Here is the thing: Even though your prospect may not be familiar with you, you must know them very well.

By gathering sufficient information about your prospect, you can anticipate any obstacles or issues they may face. 

Furthermore, it enables you to treat them as unique individuals rather than just another lead.

This personalized approach can significantly impact your interactions and build stronger connections.

Familiarize Yourself with Your Script

Sounding like a robotic script reader can be a significant turnoff for your leads. It's time to break out of that pattern and add a true air of sincerity to your calls.

Avoid the pitfalls of this common blunder. 

Encourage your sales team to participate in practice sessions to perfect their delivery, check their pronunciation, and find a tone that connects with customers.

Encourage them to customize the script for each caller by adding their own twist. This personalization produces a warm atmosphere and fosters meaningful conversations.

Assess Your Call Recordings Regularly

Regularly listening to your team’s calls helps you ensure they are performing well.

This practice allows you to identify common challenges and provide valuable feedback to help your teammates improve and grow.

You must have access to various randomly selected recorded calls from each salesperson for review purposes. 

Choose one of these calls and listen to it together with the salesperson. 

Take the time to acknowledge their strengths and achievements while guiding them in areas where they could have approached the call differently. 

This collaborative approach fosters growth and builds a supportive environment for continuous improvement.

Develop a Strategy

Planning ahead helps you achieve the best results.

Take the time to build strategies that address common obstacles like rejection and dealing with gatekeepers, and establish a well-defined sales process for your prospects.

You should dive into market analysis to ensure your scripts stay relevant to your target audience. 

Monitor the data and identify the most opportune moments to connect with your prospects.

Another great strategy to pursue is customizing your scripts to resonate with different client personas and creating a robust outbound sales strategy that aligns with your overall goals.

Following these steps can enhance your chances of success and help you build strong connections with your prospects.

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Final Thoughts

We just went through multiple cold call script examples that you can use for your B2B company.

We hope you find them helpful and informative.

Remember, cold calling can be intimidating, but you can increase your chances of success with the right script and approach.

You must remember that you are talking to humans who may have busy schedules or competing priorities.

Be polite, listen actively, and tailor your approach to their needs and pain points.

And always remember to follow up strategically and persistently.

Do you have any questions or want to learn more about how AI bees can help optimize your sales process?

Schedule a demo today.

We are here to help!

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