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What if I tell you that the traditional ways to reach your target audience still have a lot of potential left untapped?
Welcome to a journey where we will reveal secrets of outbound marketing and show how your company may radiate, attract clients, and leave a handprint in their hearts.
We shall dive into methods, techniques, and unexplored possibilities that may skyrocket the growth of your business.
So strap on, gear up to challenge the status quo, and learn everything about outbound marketing — this hidden gem of marketing.
Let’s dive in!
What Is Outbound Marketing?
Outbound marketing is like a brash explorer on the side of a mountain, shouting, "Hey, look at me!"
It entails interacting with your prospects, making them onlookers, and taking their focus to your business.
This type of marketing is all about getting the message out there and loud and proud no matter what it takes, from heartwarming cold-calls to eye-catching billboards that make people stop and look.
Below let’s cover the types of various outbound marketing.
Types of Outbound Marketing
Outbound is the traditional marketing model.
You must spend a lot of time sending messages through many channels to reach the correct individual.
Some of these channels are:
- Calls
- Advertising by mail
- Emailing masses
- Advertisements and pop-ups
- Billboards
- Radio and TV ads
These channels yield substantial results for your business despite taking more time.
6 Channels to Boost Your Outbound Marketing
Do you know which outbound tactic is working better today?
According to Databox, cold email outreach has 35% effectiveness, while tradeshows and events have less than 10% effectiveness.
There is a reason why outbound campaigns and sales development representative (SDR) teams are reporting to marketing in greater numbers.
Outbound targets only your ideal client profile and offers scalable predictability.
Choosing which channels to use in your next outbound marketing campaign comes after you've developed your targeted lead list.
Read on to learn which channels to include to achieve the greatest performance.
1. Cold Emails
One of the most effective channels for outbound marketing campaigns is unquestionably cold email.
About 35% of marketers believe this is the most successful marketing tactic as highlighted above.
Cold email tools are a great way for startup companies to contact new customers.
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2. Cold Calls
Cold calls are the best ways to humanize your sales pitch.
This is an advantage that internet connections will not offer between businesses and their leads.
All you need is to make the cold calling personalized and fun like AJ Alonzo says,
“Now, more than ever, sales is a human-to-human connection. Cold outreach works when you treat a prospect like a human rather than another name on your list.”
After the cold calling, use your personalized target list for a follow-up.
Cold calling can generate leads when done right.
Why?
Because the statistics have it that 69% of shoppers agreed to buy after the call, while 27% of sales representatives endorsed it as still effective.
But how many prospects would be willing to be reached via a call?
You can contact B2B buyers.
In fact, 57% of C-level executives, 51% of directors, and 47% of managers don’t mind a cold call.
3. Social Media Marketing
Outstanding inbound strategies for long-term traffic growth include content marketing, SEO, and social media marketing.
But, they could be more for boosting traffic in the near term, especially if your website or business is young, has few inbound links, and has few social media followers.
As you wait for the results of your content marketing and SEO efforts, search and social media ads can be helpful ways to generate traffic to your website.
As a marketer, you can develop tailored ads on socials like Facebook and Instagram.
If you choose Facebook, you can:
- First, ensure you're investing enough in your campaigns because you need more than budgeting to ensure the effectiveness of your ads and render your investment ineffective.
- Secondly, allow the platform to sometime after you start posting your ads.
Allow Facebook to gather the required data to optimize delivery because machine learning is important.
- Thirdly, ensure your account is optimized by reporting on your advertising and conducting recurring audits.
You may always use our Free Facebook Advertising Performance Grader they provide for your campaign performance.
An example of a paid ad on Facebook looks like the one below.
You can learn more, from examples of outbound marketing in our deep guide.
4. Direct Mail
As long as the mail is personalized and comes with no conditions, most individuals enjoy receiving unwanted offers via physical mail.
People frequently and carefully check their mailboxes and open letters more regularly.
Direct mail outreach is more reliable, personable, and practical if you include a handwritten note and a personalized gift.
Who doesn't enjoy a little bit of wooing?
And depending on your target market, it can be one of their favourite means of communication.
HubSpot discovered that all industries’ open rate is 20.94% on average
If you use open rate as a comparison metric, you can benefit from it.
When the factors are partly controlled, for example, comparing the open rates of this week's email sent to last week's (both to the same lists) may provide some information.
According to our research, the real estate (26%) and education sectors (25%) have the greatest open rates.
The industry with the lowest open rate is, strangely enough, the computer and electronics sector.
If you're looking for more ways to improve your email open rates, check out our article with 40+ tips to boost your email open rates.
5. Printed Ads
Have you heard that the print media is slowly dying off?
It’s true, but not yet.
You can use outbound marketing to reach a small audience of older citizens.
25% of older persons over 65 receive their news in print, like newspapers in the US.
Senior citizens have a higher percentage of believing in your brand after bumping into it in newspaper ads.
6. Billboard Ads
Is advertisement on billboards an outdated method of marketing?
It seems so, but many companies are still doing it.
Why? Because it has a chance of converting prospects into new leads.
Billboards are effective in that, according to Arbitron National In-Car Study, 37% of Americans glanced at an outdoor advertisement each or most of the time they passed one, with 71% of them consciously scanning billboard messages while driving.
However, billboards require creativity because they must capture people’s attention while they are driving at high speeds or walking while thinking.
Therefore, it requires even more imagination to do it effectively than with print ads.
You must capture their attention and keep it long enough to convey your point.
We've outlined several powerful marketing strategies for startups that can complement your outbound marketing tactics.
Advantages of Outbound Marketing
Outbound marketing offers several key benefits that can significantly impact your business growth and brand recognition.
Below, we delve into the primary advantages, highlighting how outbound strategies can effectively reach new audiences and deliver immediate results.
1. Increases Brand Recognition
So, outbound marketing is a super brand awareness strategy.
One of the benefits of employing outbound marketing strategies is that the company can take a step ahead and reach out to new customers who may have been unaware of its existence.
Inbound communication is more about interacting with current clients and reaching the target demographic, whereas outbound marketing is more concerned with finding new prospects.
This will be a great strategy to market your company if you are targeting to increase clientele and lead generation.
2. Immediate Results
Small firms need to make money to sustain their way through existence.
A small firm may go bankrupt under the same circumstances, while a large firm will not be hit that hard because even if it does not get paid for four of its clients in two months, it will still be up and running with a good possibility of making revenues.
Outbound advertising is better and yields quicker results in brand exposure rather than following the time-consuming and laborious inbound operations.
3. Simple to Implement
Outbound marketing methods are typically more straightforward than inbound tactics.
This is because developing content might take time.
For example, making cold calls, sending emails, and leaving letters in mailboxes is considerably simpler than planning a social media campaign.
Inbound Marketing vs. Outbound Marketing
Inbound includes content marketing and Opt-In Email marketing.
While,
Outbound include cold calling, media buys, paid advertising, and email spam.
Inbound marketing is a method in which you produce content or use social media tactics to raise brand recognition so that people become aware of you.
As a result, some may visit your website for information, express interest in your product, and even decide to buy it.
On the other hand, some outbound techniques require a lot of time and work and may produce few or no leads.
Outbound strategies (cold calling, media buys, and email spam) enable you to contact people who are easier to categorize as prospects or leads.
In contrast, outbound marketing is intrusive and tries to sell things to people who may not be interested.
The Disadvantages of Outbound Marketing
However, outbound marketing comes with its hoards of disadvantages despite encompassing a wide range of mentioned benefits.
Some of the cons relating to undertaking outbound marketing give a realistic overview of whether or not to undertake this marketing strategy:
1. Consume a lot of time
On the other hand, outbound marketing tactics might be easier to craft but consume a lot more effort than this.
For your campaigns to be effective and able to satisfy customers' needs, you have to monitor them incessantly the minute they use inbound marketing.
Still, creating the necessary content for outbound marketing will take most of your time.
2. Competition
Your competitors will represent another difficulty in relation to your outbound marketing efforts.
It is easy for competitors to outshine your efforts, especially when they produce the same content as yours and upload it on your social sites.
Comparative research on your competition is needed to determine how your brand is unique from their brands and check if there are opportunities to exploit.
3. Demands a Variety of Skills
It is important to have a team with different skills to produce the best content for your marketing campaigns.
As one of your team members, you may need an expert in copywriting, design, and technology.
Adopting inbound marketing can be challenging since such abilities may require a lot of time to develop, and also, for some individuals, it may be too costly to hire.
One positive thing about outbound marketing is that if well adopted, the following will be realized.
Leave Your Outbound Marketing Campaign to AI Bees
You don’t have to spend hours developing outbound marketing efforts that never seem to provide the desired results.
AI bees is here to help.
Our cutting-edge AI technology can manage your cold email, SEO, and social media marketing campaigns, allowing you to sit back and relax as the leads come in.
We can help you contact your target audience more efficiently with our specialized algorithms, resulting in increased conversion rates and greater commercial success.
Leave it to the AI bees to help your business prosper.
Contact us today to get started!
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